Color saturation, which is directly influenced by contrast/black level, is second most important, followed by color accuracy.For HDR, image brightness and local dimming are essential for the best performance.The ability to produce a deep shade of black - which translates into high contrast - is the most important ingredient in a good picture.LCD also has other tech, like quantum dots and mini-LED, that help improve its image quality. LED LCD TVs with local dimming often outperform those without.Nearly every TV, including Samsung's QLED, uses LED LCD technology, which (despite the "LED" similarity) is very different from OLED. We haven't been able to review them in person yet, but the first Sony and Samsung TVs featuring a new OLED panel by Samsung Display are going to be expensive, and we probably won't recommend most people buy them over more affordable OLEDs like the C2. This should result in deep blacks and higher brightness, with better color in bright areas. QD-OLED brings quantum dot technology to the OLED display.OLED TVs have the best picture quality available, but they're still quite expensive. After nearly 20 years reviewing TVs, we feel comfortable conveying some generalizations we've observed about picture quality:
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